Teen demand for slime (yes, slime) has put Elmer’s Glue in a “sticky situation.” A tween-dominated market of homemade slime is spreading across American schools, spurred by countless of how-to YouTube videos that often star glue as an ingredient.

Teen demand for slime (yes, slime) has put Elmer’s Glue in a “sticky situation.” A tween-dominated market of homemade slime is spreading across American schools, spurred by countless of how-to YouTube videos that often star glue as an ingredient. As a result, stores are struggling to keep the product on shelves, and Elmer’s has been forced to “step up” production. But they aren’t trying to slow demand, instead the brand has embraced the movement, posting their own how-to videos, and assembling a team that tracks the trend and creates recipes. (brandchannel)