A Cartoon Network series is capturing young viewers’ attention by engaging them both online and off. Mighty Magiswords, which is “a number one hit” with 6-11-year-old boys, has an accompanying app that allows viewers to collect magiswords while watching episodes by using automatic content recognition. Now with the launch of the series’ new app, Surely You Quest, players can use those magiswords to compete in a “free-to-play role-playing game.” According to the network, Gen Z craves “immersive, interactive experiences that empower [them] to access great entertainment wherever and whenever.” (alistdaily)
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