Forbes Magazine has its eye on the “next generation of innovators.” Nearly half of the company’s 56 million monthly website visitors are Millennials, and now they want to create a “consumable experience that would match other swipeable platforms for bigger projects on their site.” In addition to being the first business magazine on Snapchat Discover, they’ve created an app exclusively for the inductees of their 30 Under 30 franchise—which features influencers and young entrepreneurs—allowing them to network with each other while helping the brand stay in touch with the generation.

Forbes Magazine has its eye on the “next generation of innovators.” Nearly half of the company’s 56 million monthly website visitors are Millennials, and now they want to create a “consumable experience that would match other swipeable platforms for bigger projects on their site.” In addition to being the first business magazine on Snapchat Discover, they’ve created an app exclusively for the inductees of their 30 Under 30 franchise—which features influencers and young entrepreneurs—allowing them to network with each other while helping the brand stay in touch with the generation. (Adweek)