Fragrance company Viktor & Rolf is standing out on social media with a unique, collaborative influencer strategy.

Fragrance company Viktor & Rolf is standing out on social media with a unique, collaborative influencer strategy. To bring its Flowerbomb fragrance ‘into the 21st century,’ they carefully sought out influencers that fit their brand, designing ‘lush flower-scape(s)’ for them to create content with and post to their own social channels. Instagram artist Katie Rodgers used her flower-filled surroundings as a backdrop to a painting session, and says she saw a 45% increase in engagement in the sponsored post. (Adweek)