Bleacher Report is “well poised to connect brands to [M]illennial dudes.” The sports culture site sees 50 million monthly unique visitors—80% under the age of 34—and has grown in popularity not only because of ‘thoughtful sports analysis,’ but highly engaged social accounts, and now branded content. Their own in-house creative studio creates animation, parody-esque, and narrative-based content with brand partners to effectively reach young viewers, who the site says are “in that phase of life where they’re ready to make big purchasing decisions.” (Adweek)
