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McDonald’s stirred up surprise and delight this week to get young consumers to eat Big Macs.

Feb 02 2017

McDonald’s stirred up surprise and delight this week to get young consumers to eat Big Macs.  On Tuesday, a Big Mac ATM appeared in Boston’s Kenmore Square dispensing the original burger, along with the all new Millennial-targeted Grand Mac and Mac Jr—but it may have been the allure of free food that ended up sparking a long line with college and high school students. As one 16-year-old explained, “It was lunch time and I was, like I'm broke, they're giving out free Big Macs. Hell yeah.” (Metro