Coach is bringing on Selena Gomez in hopes of a social media boost. During its second quarter earnings call, the brand spoke about their new partnership with the pop star, and her 108 million followers on Instagram are undoubtedly the reason they’re tapping her to reach Millennials. Recently, their young consumer approach has also included pulling out of 250 department stores, and focusing on stories, personalized products, and the in-store customer experience—a tactic we predict many retailers will turn to this year. (Markets Insider)
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