Mobile payment providers would be smart to set their sights on Gen Z. According to HRC Retail Advisory, 10-17-year-olds, although still young, are already starting to “exhibit retail muscle,” and almost 82% of Gen Z parents say their children play a role in buying decisions. Currently, about 60% visit a shopping mall at least once a month, but if digital payment services start to target this group now they will be more likely “to pay dividends in grand style down the line.” We also predict it will lead to the modernization of teen spending. (Payment Week)
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