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Are Super Bowl TV ads worth it?

Jan 31 2017

Are Super Bowl TV ads worth it? Surpassing $5 million price tags, 30-second TV spots during the big game have remained “the undisputed king of the advertising world,” but it’s becoming harder to ignore the rising digital platforms that present new targeting and ad formats for a lot less. Just to put it into perspective, here are a few digital ad offerings advertisers can get for $5.6 million: 17 Snapchat Lenses, 22 custom BuzzFeed videos, 370 million display video impressions, and 800 million impressions from banner ads. (Adweek