Social network meets “college newspaper on steroids” Odyssey is continuing to draw in a Millennial audience by being a platform for all voices during an emotionally charged political climate. The 22-24-year-old targeted site, which features content mostly written by college students, implemented an algorithm ahead of the 2016 election to suggest articles that may differ from the reader’s point of view. By “democratiz[ing] content,” readers have become more ‘enlightened,’ and inspired to contribute and express their views. (Adweek)
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