The media industry is keeping a close eye on cord cutters, but it’s the “cord nevers” that may have the most impact on their strategy.

The media industry is keeping a close eye on cord cutters, but it’s the “cord nevers” that may have the most impact on their strategy. A recent research report from Kelly Scott Madison revealed that 35% of 18-29-year-olds have never paid for a cable or satellite TV subscription in their adult lives. Although the group is still exposed to traditional TV, most likely through “piggybacking on others’ subscriptions,” it will be interesting to see “which platforms they think are worthwhile investments,” as the marketplace evolves with more options. (Media Life Magazine)