Will the series reviving comic Archie capture young viewers’ attention? Following successful shows like The Flash and Supergirl, Riverdale is CW’s latest comic-inspired project that puts a dark spin on the once popular ‘squeaky-clean’ Archiefranchise. Assuming their audience—18-34-year-old females—“doesn’t know who Archie is,” the network is creating spots on Musical.ly and making their first foray into video on demand to build awareness. (Adweek)
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