What brand has the most ‘intimate’ relationship with Millennials? An analysis of the emotional bonds between brands and young consumers by independent agency MBLM found 93-year-old Disney is at the top of the list this year, followed by Amazon, Netflix, Apple, and Nintendo. Although nostalgia undoubtedly plays a factor in Disney’s ranking, MBLM says that “Millennials in particular, are looking for escape and entertainment in their lives,” and Disney has succeeded in adapting and evolving to this need, including taking on popular franchises like Star Wars and Marvel. (Adweek)
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