Ski destinations need Millennials to replace Boomers on the slopes.

Ski destinations need Millennials to replace Boomers on the slopes. According to the National Ski Areas Association, the number of 52-70-year-olds combined with 71-year-olds and older who are visiting ski areas has gone from 36.2% to 21.3% over the past decade. Millennials are now representing the largest group of visitors—but they have the fewest number of participating days per season. As a response, ski companies are tweaking their promotions to include more deals for thrifty young skiers and snowboarders, and adding free Wi-Fi to their locations to encourage digital sharing.(The Portland Press Herald)