Aéropostale is working on a comeback. The retailer, which is now targeting 16-22-year-olds, is reopening 500 stores across the U.S. that focus on a fun shopping experience and offer new spring apparel and accessories “in sync with the soaring spirits of the brand’s adventure-seeking Gen Z customers.” They also plan to launch a campaign “that reflects the spirit of the refreshed brand.” With announcements of store closings becoming routine, we’ve predicted that a major shift in the retail landscape is on the way this year. (brandchannel)
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