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Will 2017 be the end of athleisure?

Dec 29 2016

Will 2017 be the end of athleisure? The fashion industry says yes, but just as a term—now it’s “just how we dress.” According to activewear subscription service Fitbox’s founder, the clothing category is not a trend but “a new way of life sparked by Millennials' interest in being stylish and comfy at the same time,” and soon all clothing will be designed with those attributes in mind. Providing value like emerging direct-to-consumer startups, and redesigning physical retail outlets to provide a curated experience are the other fashion trends industry insiders say to watch for next year. (Fast Company)