Audi’s latest spot is challenging the gender stereotypes of both cars and toys. “Let’s Change the Game” is an animated story set in a toy store where a doll comes to life after the lights turn out. Fed up with her carriage, the doll ventures over to the blue toys to find an Audi car that she drives happily. Once the lights come back on, a boy finds her in the car and proclaims that he wants both—only to be told that the two don’t belong together. The spot ends with the message: “Playing, just like driving, shouldn’t be a matter of gender.” (Luxury Daily)
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