An Australian company has recreated the build-a-bear experience for those in search of the perfect handbag. Mon Purse is tapping into the hyper-personalization trend, letting consumers choose their bag’s silhouette, size, color, and texture, among other features, offering in total over six billion possible styles. Consumers can shop online or visit a customization post—one just made its debut in the U.S.—where they can create and order a bag on large screens, or choose a pre-made one in-store with instant monogramming. (Racked)
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