Recent Ypulse research found that almost seven in ten 18-34-year-olds agree that it doesn’t matter if the diamond on an engagement ring is lab-made. Conscious of the environmental and humanitarian repercussions of mining, and price tags, Millennials are choosing lab-grown diamonds more than ever, with Morgan Stanley estimating that the stones will take over 15% market share in gem-quality 'melee' diamonds and 7.5% share in sales of larger diamonds by 2020. Millennials’ shifting definition of luxury is also driving the trend, as they continue “prizing technology over tradition.” (MediaPost)
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