When it comes to purchasing beauty products, young women are looking for the best deal. The beauty market is currently “ruled by” Millennials, but their approach to buying beauty isn’t cut and dry. A recent survey from The Harris Poll revealed that 51% of 18-34-year-old cosmetic product buyers buy their items in-person at big box retail stores, 44% at pharmacies, and 35% from an online specialty beauty product store. Whether online or in-person, it looks like most Millennials agree on one thing: 85% say that once they find a product they like, they’ll buy it wherever they can get the best price. (eMarketer, PYMNTS)
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