Can Coca-Cola convince Millennial foodies that soda isn’t just for fast food? In an attempt to disassociate soda from its unhealthy image and appeal to health-conscious young consumers, the brand is communicating that Coke can “go with everything” in a campaign that pairs the brand with “healthy, fancy foods.” As part of the effort, sponsored Instagram posts by well-known food bloggers are showcasing images of Coke bottles with homemade steaks, herb-roasted chicken, chili bowls, and more. (Grub Street)
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