Sunglass Hut is luring Millennials in-store with the promise of the perfect selfie. The brand’s new Melbourne flagship leans into the increasingly popular Experiencification trend, offering face-shape matching and styling services in a space designed to create an Instagrammable moment. The focus of the location, the “bling wall,” is made up of 150 dancing LEDs to light up selfies that young consumers are encouraged to share on social media. (Frameweb)
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