According to Buzz Marketing Group, “When it comes to loyalty, multicultural Millennials give as much as they get.” In a recent analysis of the segment that makes up nearly half of total Millennials, they found that 95% of multicultural 21-36-year-olds consider themselves loyal to the brands they like, and for over eight in ten that includes brands that take public stands for the issues they believe in.

According to Buzz Marketing Group, “When it comes to loyalty, multicultural Millennials give as much as they get.” In a recent analysis of the segment that makes up nearly half of total Millennials, they found that 95% of multicultural 21-36-year-olds consider themselves loyal to the brands they like, and for over eight in ten that includes brands that take public stands for the issues they believe in. They’re also buying luxury brands just as much as the rest of their generation, and 24% say they buy luxury goods they want to own even though they cannot afford it. (Adweek)