This past election was an especially tense one for Hispanic Millennials, giving brands an opportunity to reach out.

This past election was an especially tense one for Hispanic Millennials, giving brands an opportunity to reach out. Johnnie Walker launched “Keep Walking America,” a Mexican-U.S. border project that includes a series of videos with actor Wilmer Valderrama visiting border town Brownsville, Texas to celebrate “the cultural progress and diversity that is shaping the new face of America today.” According to the brand, “tak[ing] an active role [in] honoring stories and supporting initiatives that contribute to culture in a positive way” was an imperative. (brandchannel)