As retailers continue to struggle, futuristic tech tools could save the day—and so could big data. Traditional retailers losing Millennials to smaller, more personalized brands should use data creatively “to react quickly to trends and make better decisions.” Fashion brand Lesara uses Google trends, social media, and fashion bloggers to make buying decisions. After a blogger’s post inspired them to stock LED sneakers, they're now selling hundreds of pairs a day. (Adweek)
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