Inspired by the immensely successful “Share a Coke” campaign, 3 Musketeers has released their own sharable wrappers to spread positive vibes.

Inspired by the immensely successful “Share a Coke” campaign, 3 Musketeers has released their own sharable wrappers to spread positive vibes. The #ThrowShine campaign, meant to contrast throwing “shade,” encourages young consumers to share the uplifting messages that can now be found on 3 Musketeers bars. Three videos created for the effort are all about positivity, inspiration, and “creat[ing] a sweet moment.” The brand has also tapped into teen influencers to #ThrowShine in their own voices. (MediaPost)