In our list of the top apps young consumers can’t live without, Instagram and Snapchat were neck and neck—but what do they feel about ads on both apps?

In our list of the top apps young consumers can’t live without, Instagram and Snapchat were neck and neck—but what do they feel about ads on both apps? According to a Survata analysis, most 13-34-year-olds are neutral about ads on both platforms, with more saying they rarely notice them than those saying they hate them. About 37% of young users can say they remember seeing a specific Instagram ad, compared to 26% who can say the same for Snapchat ads. However, Snapchat did beat out in Instagram in some areas: 64% say it is cooler than Instagram, and 67.3% say it has better features. (Adweek)