Millennials love coffee. According to the National Coffee Association in New York, daily coffee consumption has risen 14% among 18-24-year-olds and 9% for 25-39-year-olds in the U.S. since 1998. Older groups saw declines in consumption in the same time range. Researcher Datassential reports that 19-34-year-olds now account for 44% of U.S. coffee demand, and they’re “helping to push global demand to a record,” which is unfortunately coinciding with shrinking supplies. (Bloomberg)
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