Avon is looking to enlist a new fleet of beauty bosses in their latest Millennial marketing effort. Their “This is Boss Life” campaign is promoting the brand’s representative program by “showcasing the flexibility and financial opportunities” that come along with it. The real-life success stories of Avon Representatives, including a Millennial who has paid off her college loans from her Avon business, are put front and center in a series of spots that revolves around empowering female entrepreneurs. Avon is the top social selling beauty company in North America, generating $1 billion in revenues last year. (brandchannel)
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