Airbnb’s #NightAt sleepovers are presenting a unique opportunity for brands targeting experience-seeking young consumers. The brand’s “sponsored promotional getaways” have included a night at an indie Brooklyn record store supported by Sonos electronics, a sleepover at a Van Gogh-inspired bedroom through a partnership with the Art Institute of Chicago, and a “SteakCation” at a Taco Bell in Ontario. Airbnb can now add the iconic Abbey Road to the list, offering a lucky winner and three friends a one-night stay at the studio hosted by producer/DJ Mark Ronson. (brandchannel)
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