For the grand opening of their largest store yet, Dos Toros Taqueria put together a Snapchat “scavenger hunt” to lead players to free tacos and burritos.

For the grand opening of their largest store yet, Dos Toros Taqueria put together a Snapchat “scavenger hunt” to lead players to free tacos and burritos. In the NYC park next to the location, the brand created geo-fenced areas where users can activate Snapchat filters to discover the free promotion of the day. The restaurant was interested in using the platform in a “novel way” and keeping the promotion local: “We're all about reaching potential customers who can take action and come visit one of our taquerias.” (Advertising Age)