Is the new accessories line Pop & Suki the “most Millennial-focused brand” ever?

Is the new accessories line Pop & Suki the “most Millennial-focused brand” ever? The line, created by Suki Waterhouse and Poppy Jamie, aims to fill the #girlsquad gap in the industry with a brand that “for women who want to enjoy fashion with their friends as opposed to purely for personal consumption.” It’s affordable, filled with “Tumblr pink,” and is direct-to-consumer to serve impatient young consumers. Perhaps most importantly, the line is all about personalization: all items can be customized with monograms, different strap styles, and a variety of charms, tassels and tags. (Fashionista)