Nestlé wants Millennials grab a delicious cup of coffee to ease the pain of adulting.

Nestlé wants Millennials grab a delicious cup of coffee to ease the pain of adulting. In a show don’t tell (read: sampling) strategy, they used the Shopify Plus, an “ecommerce platform for high volume merchants,” to humorously illustrate the struggle of being a grownup—including an actual Adult Help Line—and offer free samples as solace. The results were impressive, with 90% of their sample give away goal for the entire year achieved within a few hours of launching. (Shopify Plus)