Instagram has ripped a page straight from Snapchat’s playbook, and brands are more than cool with it. The platform’s new Stories feature strongly resembles Snapchat’s set-up—“users can create 10-second videos, post them to a Story, and contribute more videos all day. After 24 hours, they disappear.” Brands have wasted no time jumping on the new update, due to Instagram’s “brand friendly” features like an easy search function and the ability to buy ads that directly links to accounts. Then there’s also the reach: Nike’s use of the Stories feature to promote a new football jersey generated 800,000 views in a day, 734,000 more than their best video got on Snapchat. (Advertising Age)
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