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In the digital media era, do teen girls still need fashion magazines?

Aug 08 2016

In the digital media era, do teen girls still need fashion magazines? Teen Vogue thinks so, and the trio of Millennials now in charge of the publication are “throwing out staid publishing rules in order to distinguish themselves.” Under their watch, the magazine has been undergoing major edits to combat falling circulation numbers, evolving their pages to fit the “savvier and more socially conscious” teen of today, diversifying models and discussing issues “from cultural appropriation to sexuality.” Along with their new updates, they have set a new tone on the digital front with a focus on video, generating a 57% jump in unique visitors to Teenvogue.com in June 2016 from the previous year. (The Business of Fashion