A Comic-Con VR experience from MTV will give Teen Wolf fans the ability to control the show. “Believe VR” will utilize 360-degree video and “gaze-activation” technology to not only immerse fans in Teen Wolf scenes, but allow them to choose how the action will play out based on where they look. One creator describes the piece as using “subconscious interactivity” to “tap into what the fans love about the show.” MTV expects to see an average of 1,800 visitors daily for the experience during Comic Con, and has plans to distribute additional 360-degree videos of behind-the-scenes footage on social platforms. (Advertising Age)
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