PacSun has brought on “the Internet's coolest teenager” to bring back teen shoppers. The retailer, which recently filed for bankruptcy, is attempting to revive the brand’s “cool” with a campaign featuring fashion’s new it-guy Luka Sabbat and Kate Moss’s little sister Lottie. The young influencers star in a video that intends to give the experience of living in Los Angeles as a teen, through Snapchat-esque lens. According to the brand’s creative director, the popular app was used for inspiration throughout filming because, “as that channel becomes more and more relevant in our space we really wanted to speak in the consumers' voice.” (Complex)
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