Young consumers between the ages of six and 20 were “born into an era of technology,” and creating content “in a heartbeat.” While Millennials take their time “lining up the perfect shot, caption and hashtag for their Instagram post,” young native social media users “[do] it all within the space of a heartbeat—generating so many viral memes in such a short amount of time it’s dizzying.” Younger consumers communicate in visuals, and gravitate towards multi-channel content that can bounce from “screen to screen.” (brandchannel)

Young consumers between the ages of six and 20 were “born into an era of technology,” and creating content “in a heartbeat.” While Millennials take their time “lining up the perfect shot, caption and hashtag for their Instagram post,” young native social media users “[do] it all within the space of a heartbeat—generating so many viral memes in such a short amount of time it’s dizzying.” Younger consumers communicate in visuals, and gravitate towards multi-channel content that can bounce from “screen to screen.” (brandchannel)