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Fruity Pebbles’ latest ad is an immersive VR experience.

Jul 07 2016

Fruity Pebbles’ latest ad is an immersive VR experience. As part of its “Yabba Dabba Doo” campaign, Post released a 30-second pre-roll ad takes users through “a series of colorful, vibrant activities like painting a mural and jamming with a garage band.” While most brands’ VR marketing “drop[s] the user into an environment and let them explore,” this ad is a “guided, deliberately organized experience.” The brand says that VR creates the same kind of “overload sensory experience” that a bowl of Fruity Pebbles does. (Ad Age