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Young consumers are throwing some expensive summer barbecues.

Jul 06 2016

Young consumers are throwing some expensive summer barbecues. Prices for specialty foods have risen over the last year and their taste for fancier food items is impacting their BBQ budget. One estimate says that a ‘Millennial barbecue’ (think grass-fed beef and blue cheese burgers) will cost roughly $11.91 per guest this year, while a more traditional barbecue (think American cheese and regular beef burgers) would cost around $6 per guest. Beer has also gone up in price by over 6% and “higher end alcoholic beverages such as craft beer and small-batch spirits cost more.” Our monthly Ypulse survey found that 19% of 21-33-year-olds choose craft beer as their go-to drink on a typical night out. (MarketWatch