Brands are increasingly bringing YouTube content to TV to try to reach younger viewers. According to the YouTube Creators division: “Brands now see that the content creators and YouTube stars reach the millennial audience, so even if their parents don't recognize the talent, the kids do.” A Pixability study revealed that brand channels on YouTube have increased by about 27% and videos by about 39% since 2015. Both Digiorno and Truth have brought over digital content from YouTube to television, and now brands like AT&T, Hasbro, and Canon are doing the same. (MediaPost)
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