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“Fitspo” (fitness inspiration) posts on Instagram are a proud display of cut abs and perfect bodies, but one personal trainer is using the platform to show her “real side.” Anna Victoria’s The Fit Body Guides promote wellness and emphasize “being strong and taking care of oneself, embracing what is real, and trying to be your best.” But Victoria differs from other social fitness gurus, regularly posting “unflattering” photos of herself not flexing or posing, to show followers she isn’t perfect and that “there is something to grab.” We recently covered the trend of young consumers question the Social Media Illusion, and retailers who have embraced being more “real” have seen success.

Jul 06 2016

“Fitspo” (fitness inspiration) posts on Instagram are a proud display of cut abs and perfect bodies, but one personal trainer is using the platform to show her “real side.” Anna Victoria’s The Fit Body Guides promote wellness and emphasize “being strong and taking care of oneself, embracing what is real, and trying to be your best.” But Victoria differs from other social fitness gurus, regularly posting “unflattering” photos of herself not flexing or posing, to show followers she isn’t perfect and that “there is something to grab.” We recently covered the trend of young consumers question the Social Media Illusion, and retailers who have embraced being more “real” have seen success. (Business Insider