Millennials want to donate, but reaching them through traditional platforms won’t work. Charitable organizations are increasingly turning to social platforms to find young donors, because “if…fundraising doesn’t show up on social media, it basically didn’t happen.” Snapchat is being used to stream charity events, and vlogs are being created to keep donors updated and interested. “On-demand contributing” has also been utilized through mobile, because “young donors are going to be more willing to donate if they have easy access via their smartphone.” The United Way recently raised $570,000 for their “Restore Baltimore Campaign” through crowdfunding and mobile donations. (Huffington Post)
