This summer, live music events are turning to video streaming platforms to share the experience. According to Nielsen, about 32 million people attend at least one music festival in the U.S. every year, and about half are Millennials. Coachella was able to draw in 100,000 attendees per each day of its six-day event, and their Snapchat Live Story was able to draw in 40 million. To create “impactful customer experiences,” YouTube has debuted 360-degree live streaming with spatial audio to match the quality “of sound listeners would hear in person,” and Facebook Live launched Continuous Video, eliminating the previous 90-minute limit stream. (Adweek)
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