Apple has reclaimed the title of top favorite brand among Millennials, after coming in second in 2015.

Apple has reclaimed the title of top favorite brand among Millennials, after coming in second in 2015. The ranking of 20-35-year-olds’ 100 favorite brands reveals that the tech giant with a “fanatical following” is number one, followed by Nike, Samsung, and Sony. Nike came in first last year, but still remains strong as Millennials go-to activewear brand. The shared theme among all the top brands chosen is their ability to engage Millennial consumers through social media, but it speaks volumes that four out of the top five brands are tech. (Business Insider)