Toni Ko went from selling her cosmetics company to L’Oreal for $500 million to founding a Millennial-focused sunglass brand worn by Cara Delevingne and the Jenners. After noticing a gap in the $36 billion sunglasses global market, Ko set out to create a line that would fall between expensive designer and cheap fast fashion. Perverse Sunglasses targets 25-year-olds and “the 15-year-old who wants to be 25 and the 35-year-old who wants to be 25,” offers trendy eyewear for under $60, and comes in “every color of the rainbow.” According to Ko, young consumers aren’t attracted to pricey designer brands: “Millennials are going to spend money on what they believe in, and the Millennial generation actually cares about the value versus the cost.” (Fashionista)
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