Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Toni Ko went from selling her cosmetics company to L’Oreal for $500 million to founding a Millennial-focused sunglass brand worn by Cara Delevingne and the Jenners.

Jun 17 2016

Toni Ko went from selling her cosmetics company to L’Oreal for $500 million to founding a Millennial-focused sunglass brand worn by Cara Delevingne and the Jenners. After noticing a gap in the $36 billion sunglasses global market, Ko set out to create a line that would fall between expensive designer and cheap fast fashion. Perverse Sunglasses targets 25-year-olds and “the 15-year-old who wants to be 25 and the 35-year-old who wants to be 25,” offers trendy eyewear for under $60, and comes in “every color of the rainbow.” According to Ko, young consumers aren’t attracted to pricey designer brands: “Millennials are going to spend money on what they believe in, and the Millennial generation actually cares about the value versus the cost.” (Fashionista