As PopSugar’s Snapchat audience continues to grow, they are looking to invite advertisers to their account—a move the app may not approve of. Currently Snapchat only allows video ad capabilities on its Discover platform for companies like CNN and Refinery29. PopSugar doesn’t have a coveted Discover spot, but views on its content—like “step-by-step instructions for how to make a frozen banana dessert or turn old jeans into shorts”—have been expanding by an average of 101% monthly. The media company has stated they “fully intend to make money” on Snapchat. (The Wall Street Journal)
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