Taco Bell is ditching its classic look in an effort to redefine the fast food experience for young consumers. As part of their recent rebranding, the chain is introducing four new restaurant designs: Heritage, Modern Explorer, California Sol, and Urban Edge. The brand has chosen a variety of styles because “it’s no longer one size fits all,” and “consumers are looking for localized, customized and personalized experiences that reflect the diversity of their communities.” While they’ll look different, all locations will feature an “open kitchen” to showcase fresh foods and “community tables designed for friends to hang out.” (CNNMoney)
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