NEW GEN Z 101: Unlock & Outlast Microtrends

Ypulse’s monthly survey revealed that 66% of 13-32-year-olds follow the news some or all of the time—they just aren’t turning on a TV or picking up a newspaper for it.

May 11 2016

Ypulse’s monthly survey revealed that 66% of 13-32-year-olds follow the news some or all of the time—they just aren’t turning on a TV or picking up a newspaper for it. But digital media company Newsy believes it has figured out how to “produce and distribute news for Millennials.” The brand drew in 300 million viewers in the first quarter of this year by producing up to 35 videos daily for an audience “seeking something different than what's on cable news and broadcast news.” According to a Newsy general manager: “There's a misconception that people my age don't give a damn about the world around them…We're proving that wrong.” They have also launched a studio for sponsored content, and hope to create a branded editorial series. (Adweek