Condé Nast is targeting Millennials with a “new, socially-led beauty franchise.” In an effort to increase their digital footprint and engagement, #TheLookIs project will curate “beauty content across all its various magazines and platforms.” Each month beauty editors from Allure, Glamour, Teen Vogue, and more, will take turns doing the curating and customize the voice to fit their brand.

Condé Nast is targeting Millennials with a “new, socially-led beauty franchise.” In an effort to increase their digital footprint and engagement, #TheLookIs project will curate “beauty content across all its various magazines and platforms.” Each month beauty editors from Allure, Glamour, Teen Vogue, and more, will take turns doing the curating and customize the voice to fit their brand. The content will include how-to videos and “lush print executions,” as well as a digital newsletter that will be sent to a Condé Nast database of influential beauty consumers. (Racked)